A brand developed and inspired by a relatable persona. The persona is a reflection of her best self. We target the woman who loves beautiful things that inspire her.


Lucky Chick was a bath and body company distributed through specialty retailers, salons, spas and online retailers. The brand is re-launching as a color cosmetics line, which will be distributed through select cosmetic specialty stores and through an online campaign.

Who she is

Luck Chick represents strength, confidence and a sense of self. Whatever makes a woman feel good on a given day is what makes her a Lucky Chick. It reflects her inner thoughts and how she presents herself to the world.

Her voice is unmistakably upbeat. Whenever she finds herself in a difficult she asks herself how her Lucky Chick would react. In that moment she is informed on how to be her best self.