A brand developed and inspired by a relatable persona. The persona is a reflection of her best self. We target the woman who loves beautiful things that inspire her.
Originally Lucky Chick was a bath and body company from 1999 to 2007. It was distributed through specialty retailers, salons, spas and online retailers. The brand is re-launching as a color cosmetics line, which will be distributed through select cosmetic specialty stores and through an online campaign.
Luck Chick represents strength, confidence and a sense of self. Whatever makes a woman feel good on a given day is what makes her a Lucky Chick. It reflects her inner thoughts and how she presents herself to the world.
Her voice is unmistakably upbeat. Whenever she finds herself in a difficult she asks herself how her Lucky Chick would react. In that moment she is informed on how to be her best self.
boy does this look good
Welcome back Lucky Chick!