A brand developed and inspired by a relatable persona. Lucky Chick is a reflection of your best self. We target the woman who loves beautiful things that inspire her.


Lucky Chick has a rich history of inspiring women through luxurious products and her positive messaging. It has been distributed through specialty retailers, salons and spas. The brand is adding a color cosmetics line to its portfolio and we can’t wait to share it with you.  It will be distributed through select cosmetic specialty stores and through an online campaign.

Who she is

Luck Chick represents strength, confidence and a sense of self. Whatever makes a woman feel good on a given day is what makes her a Lucky Chick. It reflects her inner thoughts and how she presents herself to the world.

Her voice is unmistakably upbeat. Whenever she finds herself in a difficult she asks herself how her Lucky Chick would react. In that moment she is informed on how to be her best self.